Great Retail POS Production requires a clear mind


Most New Years resolutions fizzle out by now.
We decided to kick ours into gear today.

Working with a diverse range of retail brands requires us to accumulate allot of product. We use it to test our structural and creative designs.
But that product has really built up over time into something quite overwhelming.

We test our retail point of sale display designs with real product

Over time, the room where we keep these products has become more of a store room and less of a place of inspiration. Inspiration is what we’re aiming for this year.


If it’s one thing we know about, it’s how to make brands shine

The consensus was unanimous: It was time to roll up our sleeves and get to work proving it.


We removed all of the chocolate, cookies, pasta, gum and candies.
Then one by one. We put it all back.

Look at where we ended up.
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Play With OREO

Twist, Lick and Dunk

OREO is a brand that we’ve been in love with for a long time. Longer than we’ve been in the retail display production business in fact. What kid isn’t?

Their new wonderfilled campaign is just terrific.

feat. Yelle (30 Second TV spot)

Oreo has unveiled its new ‘Play With Oreo’ campaign that centres on the concept of PLAY. Can you think of a better snack to play with?

It was created by The Martin Agency and features a catchy electronic soundtrack by French electro-pop band Yelle.

Check out the rest of the commercials here:


Red Velvet OREOs

Just in time for Valentine’s Day

Introducing new Red Velvet Oreos filled with cream cheese-flavored centers.

The limited-edition flavour will arrive in stores on Feb. 2 for about 6-8 weeks, or until packages run out.


You got a sweetheart?
Well don’t just stand there. Get in line. These sweet gestures are going to disappear.

You like cookies?

Who doesn’t right? Check this out:

Detergent Packaging with tear off scoop

Here’s the scoop!

When it comes to designing responsible retail packaging, you have to consider the environmental impact and usability. It’s just the right way to do it.


Smart and Simple.

Designers Yang Guo, Qiaoge Yang & Wenju Wu considered the contents and came up with a design that has really inspired some thinking here in the Proprint Creative Studio today.
I’m not entirely certain that consumers would forfeit their plastic scoops over night in favour of this design. But I do believe that there is a segment of the market that would consider trying it.


Is this the future of packaging?

Contained utensils in the packaging is so in step the packaging trends that we have observed and set. I wonder what other versions of this philosophy will show up on the shelves.



Environmentally considerate

Proprint is FSC certified.

Retail Point of Sale display – Back to School Locker

Mondelēz International takes us to school

They say that the magic is in the details.
The team behind the Proprint Creative Engine believe in this firmly. So does Mondelēz apparently.
While branding and structural design are certainly very important, every now and then a project comes along that changes the game.


I wouldn’t describe this bilingual locker bookcase display as “designed”. This was thoughtfully “Illustrated”.

Mondelēz tells stories with their brands. They draw you in and make you take notice.

Isn’t that what great Retail P.O.S. is supposed to do anyway?

*Mylar locker mirror – love it.

Branding is fun. Painting brands over functional retail structures – that’s even better.

Look at some of these nice touches, like the iPod earbuds threading through the vents. This was a love letter to the back to school season.

If you like that you’ll really like this:

Québec Winter Carnival Bonhomme Retail Display Standee


Let it snow

The Québec Winter Carnival has gained international fame over the years through its renowned key figure, Bonhomme Carnaval. Famous personality of the celebration, Bonhomme Carnaval is a recurring figure during all the activities. He is a living replica of the snowmen that enchanted children of Québec City for generations. Bonhomme is the ambassador of this celebration to foreigners and he is the symbol of the festivities during this joyous period of the year. Bonhomme proudly wears the traditional red hat and belt. Bonhomme was created in 1954 and since 1955, the date of the first annual edition of the Carnival, he has personified the “joie de vivre” associated with this winter celebration.

Cadbury Dairy Milk Marvellous Creations Retail Point of Sale Display and Standee


Marvellous Retail Impact

Cadbury has always been a brand to push the envelope. Not only with new, sweet combinations but also impactful displays that capture the eye. This is what they are known for.
Proprint was approached to produce Retail Point of Sale Displays and Standees for Dairy Milk‘s Marvellous Creations. The solutions they came up with are simple, fun and effective.
*Still not entirely sure how they gave that dump bin a curve to it.


Marvellous Retail Impact

Bright, vibrant high quality colour. Maximizing the retail footprint and moving products to the checkout. And having a little fun along the way I suppose.
Isn’t that what it’s all about?

Check out this adorable TV spot:

The retail POS supports the advertising and branding.

Try these marvellous new flavour combinations:

Banana Caramel Crisp
Cookie Nut Crunch
Jelly Popping Candy
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