Mondelēz International “rings the bell” on Back to School Snacks

Retail Point of Sale Students – Take your seats

One of the great things about Mondelēz International, that we have come to admire, is their approach to retail POS. While other brands fight amongst each other to stand out on the shelves, others park themselves front and centre. That’s what’s happening here.

All aboard.

All aboard.

Mondelēz does not ask to be part of the back to school snack category. They claim it.

Second year running

Something must be working right. Last year’s design has been taken up a notch with the addition of the adorable Minions from the Despicable Me franchise.
If you have kids, chances are you have heard your fare share of minion impersonations around the house.

Never underestimate the retail power of cuteness

We saw one of these retail displays being set up

So we stuck around to see how it looked…
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NYC Pasta packaging

If you can make it here, you can make it anywhere

Interesting how just a little paper, cut and folded in just the right way, make the most magical experiences happen on the shelves. Smart and creative.
The Big Apple sure is inspiring. Apparently, even when it comes to great packaging design.


It’s a hell of a town.

Imaginative solutions create memories

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Kraft Dinner – Let Your Fun Out

Having a fun Summer? Kraft is.

Kraft Dinner is still knocking our socks off with some great retail POS and commercials like this one. This is a brand that always over-delivers at retail because it has an established voice. It identifies with the young and the ones who grew up with KD*.

*If you are reading this post internationally, please consult the closest Canadian to explain the cultural and emotional significance of Kraft Dinner.

Loosen your fancy ties. Put down those shiny staplers. It’s time to let your fun out.

Read more about this campaign here.

Kraft Dinner has street cred

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Pre-production – Where do you start?


Planning the successful execution of an idea – that’s our favourite part.

It starts with a conversation

When you get a smart group of people together huddled around a puzzle, it can can be quite exciting. There’s just something great about walking past a boardroom and hearing laughter and debate. You have to have the right balance of clever and creative for a truly effective team. Then you gotta get them talking.

Then what?

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