Real Banana Milk – Concept Packaging

By Dongwook Yoon

This packaging concept caught our attention today. Not just because of it’s simple approach but also for it’s clear communication.

For those who enjoy the flavour of banana, I imagine the act of opening the packaging must enhance the experience. This solution is imaginative and does with ease what most modern retail packaging has difficulty with: Conveying the contents with clarity.

Nicely done:

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Peckish Bird Seed Packaging Design

Shohaib Iqbal took on a personal project where he went to the supermarket to find something inexpensive on the shelves, take it home, and completely redesign the packaging so that the product could be sold for double the price.

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He took three types of birds and based the packaging colours around them in order to make variations of his design. I think we can all agree that Shohaib’s design is a much more elegant and minimalistic design compared to the current one.

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Brum Brum Bicycle Box Packaging

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On your marks…

The creators of the Brum Brum bicycle have developed an innovative packaging design that transforms into a play house for the bike. The box is easy to transform, can hold the bike up, and allows kids to let their imagination run wild with the corrugated colourable walls. Kids can draw, colour and design their own little house and customize it however they want. Although this product is still under development, the prototypes have been looking really good and have even received awards for their design.
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Fruit Juice Drink Box Packaging

Cool juice box designs for fruit juices. With a minimalistic approach to the fruit designs, I feel as if I crave fruit juice. Designed by Yunyeen Yong from Australia and Created by Jooze, a fictional fresh fruit juices company run. Great job and keep up the good work!

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Speaking of innovative packaging ideas:

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McDonald’s 2016 Packaging

Starting this month, McDonald’s restaurants will be introducing a new set of packaging featuring striking typographic treatments. It’s a departure for the fast food giant, but one that they hope will re-energize the brand.

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Working with Chicago-based firm Boxer Brand Design, they have stripped down the packaging design of their bags, cups and boxes to highlight the brand’s core assets, which features the wordmark, golden arches, and menu items like the Big Mac.

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Conceptual Packaging for Kellogg’s Special K Cereal

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The overview of my packaging was to come up with a design, not for children, but for adults. We are no longer children so we should design a mature packaging than the original. The challenge of this project was to get out of the stereotype packaging of cereal box. I explored many shapes and came up with two ideas. In dilemma, I have decided to push both concept. The simple solution was to work on both ideas and see how far I can take each idea.

The reason why I chose Special K is because I had an urge to change this brand into a unisex design. Because as you can see on the left, the design is aimed for women. Secondly, I had to choose an appropriate cereal that is suitable for adults because “cheerios” or “trix” would be for children. My target audience would be an ambitious and aspiring young adults ranging from 18-30. People who love brands and fame. They want guests that come to their house to know that not only do they eat fancy meals but also fancy cereals.

See more images of this concept here

by Mun Joo Jane

Graphic Designer, Visual Communicator
Art Center College of Design
Los Angeles, CA, USA