This design kicks
Adidas always seems to come up with unique approaches for their packaging. This one is simple and allows the ball to be the main focus. The handle is a nice touch too.
Low impact production. High impact design.
Adidas recently reengineered their approach to environmental management. As a continuation to this design strategy, a marketing campaign asking consumers to “grow the grass you play on” was put into effect. All packaging uses recycled content and seed-infused cardboard allowing the customers to plant their packaging after being purchased.