On your marks…
The creators of the Brum Brum bicycle have developed an innovative packaging design that transforms into a play house for the bike. The box is easy to transform, can hold the bike up, and allows kids to let their imagination run wild with the corrugated colourable walls. Kids can draw, colour and design their own little house and customize it however they want. Although this product is still under development, the prototypes have been looking really good and have even received awards for their design.
Inside the box
The bike requires very minimal assembly. The instructions explain how to open and remove the bike without damaging the box so that it can be used as a docking station.