Cadbury – Obey Your Mouth – Curved Dump Bin

Retail POS with a “twist”

Cadbury’s Obey Your Mouth campaign is a unique one. One that required an equally unique series of point of sale displays to compliment it.
I’m still trying to figure this one out. How did they get the curve?

Retail POS with a “twist”

Take a 360 tour now and experience how your taste buds feel when you chomp on your favourite Cadbury chocolate bar!

  • Wayne Hadfield

    That curved crease simply replaces the vertical crease whilst maintaining the same start and finish points. The fold in the middle of the side panel that you can see is used both to fold for gluing and packing flat.