Peckish Bird Seed Packaging Design

Shohaib Iqbal took on a personal project where he went to the supermarket to find something inexpensive on the shelves, take it home, and completely redesign the packaging so that the product could be sold for double the price.

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He took three types of birds and based the packaging colours around them in order to make variations of his design. I think we can all agree that Shohaib’s design is a much more elegant and minimalistic design compared to the current one.

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Brum Brum Bicycle Box Packaging

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On your marks…

The creators of the Brum Brum bicycle have developed an innovative packaging design that transforms into a play house for the bike. The box is easy to transform, can hold the bike up, and allows kids to let their imagination run wild with the corrugated colourable walls. Kids can draw, colour and design their own little house and customize it however they want. Although this product is still under development, the prototypes have been looking really good and have even received awards for their design.
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Conceptual Packaging for Kellogg’s Special K Cereal

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The overview of my packaging was to come up with a design, not for children, but for adults. We are no longer children so we should design a mature packaging than the original. The challenge of this project was to get out of the stereotype packaging of cereal box. I explored many shapes and came up with two ideas. In dilemma, I have decided to push both concept. The simple solution was to work on both ideas and see how far I can take each idea.

The reason why I chose Special K is because I had an urge to change this brand into a unisex design. Because as you can see on the left, the design is aimed for women. Secondly, I had to choose an appropriate cereal that is suitable for adults because “cheerios” or “trix” would be for children. My target audience would be an ambitious and aspiring young adults ranging from 18-30. People who love brands and fame. They want guests that come to their house to know that not only do they eat fancy meals but also fancy cereals.

See more images of this concept here

by Mun Joo Jane

Graphic Designer, Visual Communicator
Art Center College of Design
Los Angeles, CA, USA

Good design solves problems

It’s safer to pass in the oncoming lane thanks to this simple technology

For anyone who has followed behind a large truck, this concept could really be of interest. Imagine how many accidents could be prevented with this.

We find inspiration in the most unusual places. This animation caught our eye and we wanted to share it.
What does it have to do with retail point of sale production? Nothing. But thoughtful design applies to many disciplines. Even behind the wheel.

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Thanks for a great 2014

It’s been an exciting year filled with engaging examples of Retail Point of Sale Production

We’ve done our best over the first couple months of this project to round up content that applies to you. Designing Retail Point of Sale Displays and Packaging requires skill and experience. But it also requires one extremely important ingredient: Inspiration.

Could you use a little retail inspiration right about now?

Check out our:
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