ZigPack kraft cardboard wine bottle carrier

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2017 European Product Design Gold Award Winner

Here is a clever design for carrying wine bottles. With no locking system or glueing, this one-piece zig-zag fold provides an efficient way to transport your vintages.
Imagine walking into a party with this. All eyes will be on you and the bottle that you are travelling with. Now if only someone would design a cardboard corkscrew. Then you would really have something.
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Real Banana Milk – Concept Packaging

By Dongwook Yoon

This packaging concept caught our attention today. Not just because of it’s simple approach but also for it’s clear communication.

For those who enjoy the flavour of banana, I imagine the act of opening the packaging must enhance the experience. This solution is imaginative and does with ease what most modern retail packaging has difficulty with: Conveying the contents with clarity.

Nicely done:

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Peckish Bird Seed Packaging Design

Shohaib Iqbal took on a personal project where he went to the supermarket to find something inexpensive on the shelves, take it home, and completely redesign the packaging so that the product could be sold for double the price.

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He took three types of birds and based the packaging colours around them in order to make variations of his design. I think we can all agree that Shohaib’s design is a much more elegant and minimalistic design compared to the current one.

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Chipotle Mexican Grill Commercial (Video)

A Love Story

After hundreds of thousands of people turning their backs on Chipotle Mexican Grill, thanks to outbreaks of norovirus and salmonella, they had to find a way to redeem their customer service. They explained what exactly happened and what caused these problems to occur. Then, Chipotle sought out to find newer and fresher ingredients to use when making their delicious food. A year later, they are back on the market with safe and delicious ingredients that have been tested and closely watched for your protection and theirs.

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Fruit Juice Drink Box Packaging

Cool juice box designs for fruit juices. With a minimalistic approach to the fruit designs, I feel as if I crave fruit juice. Designed by Yunyeen Yong from Australia and Created by Jooze, a fictional fresh fruit juices company run. Great job and keep up the good work!

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Speaking of innovative packaging ideas:

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McDonald’s 2016 Packaging

Starting this month, McDonald’s restaurants will be introducing a new set of packaging featuring striking typographic treatments. It’s a departure for the fast food giant, but one that they hope will re-energize the brand.

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Working with Chicago-based firm Boxer Brand Design, they have stripped down the packaging design of their bags, cups and boxes to highlight the brand’s core assets, which features the wordmark, golden arches, and menu items like the Big Mac.

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