Piccolo Garden Seed Re-Design

Spring is Coming

Spring swiftly approaches and gardeners everywhere begin to plan ahead,
luckily for us all Piccolo is making gardening easy this year with its
vast collection of seeds.

Piccolo is an Italian-based company that has cultivated a wide assortment of
seeds varying from fruits and vegetables to herbs and flowers. If you require
some flexibility look no further as these seeds are great for planting in pots
or more wide open areas if room isn’t an issue.

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With help from the great designers over at Here Design a series of package
designs were whipped up. A pattern literally created by seeds was utilized
for the packaging, the designs are packed with more than enough colour to
compete in the most vibrant of nurseries, and each package design is a great
representation of the seeds within.
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Earth Day Spotlight – Seed Paper

SATURDAY APRIL 22 IS EARTH DAY!

The Company

Today’s business is done differently— especially in the printing industry – a larger premium is placed on sustainability. Consumers expect companies to give back to their communities through resource conservation and impact reduction. Choosing the right paper that is made using sustainable methods is an important way to confront global warming and protect wildlife.  Since 1995, Bloomin’ has integrated some industry best practices in papermaking with homegrown innovations, to create seeded paper that is as beautiful as it is environmentally friendly!

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The Footprint

Flower, herb, and vegetable seeds are added to Bloomin’ artisanal, biodegradable paper in a way that retains their viability. Once planted, the paper will grow into a garden! Crafted from 100% post-industrial, recycled paper and dyed with all-natural, vegetable-based pigments this one of kind paper is as beautiful as it is environmentally friendly.  Bloomin’ seed paper is printed with water-based inks and use corn-based packaging when packaging is required.

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The Process

Bloomin’ utilizes water soluble earth friendly inks to ensure the highest germination rates, print quality, and earth-friendly process. One of a kind inkjet technology utilizes 4 color CMYK process that is gently sprayed onto the seed paper. Unlike offset printing, which crushes all of the seeds under the pressure of the rollers, this process offers exceptional print quality without compromising the germination rates.  The original seed paper collection includes 21 bright, natural and pastel colors, available in a variety of sheet sizes, shapes – and even custom designs!
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Telstra Spectrum Bag

Telstra recently launched their flagship store of the future in George Street, Sydney and as part of the store experience.
This colourful geometric bag compliments the brand perfectly.

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Telstra recently launched their flagship store of the future in George Street, Sydney and as part of the store experience they asked us to create an iconic carrier bag.
Our goal was to bring ‘Spectrum’ (Telstra’s visual language of colour and angularity) to life in three dimensions. The idea was to create an innovative form factor that would be instantly recognisable on the high street and create wow-factor for customers in-store, all whilst being 100% recyclable and flat-packable.

Bombay Sapphire Self-Illuminating Package by Yehrin Tong

Webb deVlam has created packaging for gin brand Bombay Sapphire that illuminates when the box is lifted off of the shelves. Absolutely brilliant (pardon the pun, but it’s appropriate here).

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Illuminating packaging from Bombay Sapphire

Let there be light.

The packaging features a vector illustration by Yehrin Tong that has been produced in electroluminescent ink. The animated effect is created with the help of an electric current from a small battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf. And Voila!
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Craft Beer Carry-All

Whatever you do, don’t spill the beer.


Anyone who has ever had to carry an armful of frothy cold ones back from the bar to their table knows how tricky it can be. Especially if you have to navigate a thirsty crowd at a beer festival or food event.
Here’s a clever approach to carrying your pints. Simple and stylish.
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Staples Paper Clip Shopping Bag

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Paperclips still mean something in business. Even after all of this time.

Send the attachment

Nice one Staples. Simple and to the point. Just what we like to see when it comes to retail shopping bags.

If one of these passed me in a mall, you know what I would probably say to myself:

“I forgot to buy printer paper”

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Sketching out a Retail Point of Sale concept

Drawing out the details

Before any design finds its way into the Production Department, it usually gets drawn out on a piece of paper. Even in this seemingly high-tech industry, drawing still plays a role. It always has.

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Ideas come to life on paper

Working with a team that has in-house illustration skills is an added advantage. And being able to immediately draw out a design for others in a briefing is a great way to save time and money. And what client doesn’t appreciate that?

Point of Sale design is all about maximizing a retail footprint. You only have a certain amount of space to work with. So in order to make your brand and and products stand out, you have to be able to quickly adjust your design until you get it right. That can take time.

Now some will say that a 3D computer application can do that job faster and more accurately. But in my experience, a good illustrator can get everyone at the table on the same page much faster. Once you have an agreement from that sketch, taking it to the next computer design stage is even easier.
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