Influencing consumer behaviour with colour

A spectrum of possibilities

Colour is all around us – we see it everyday yet rarely take notice of how it impacts our lives and our emotions. Did you know that through proper use of colour management, colour can have a direct impact on how we interact with brands?


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Colour Names Around the World

When we think of colour, we think of the Rainbow, the colour spectrum, emotions and objects that are expressed. Did you know that not all languages have the same number of basic colour categories?  Some languages like Russian have a whopping 12 basic colour categories whereas, Whobe only have 3: Kpe, Pluu, Sain.


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ZigPack kraft cardboard wine bottle carrier

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2017 European Product Design Gold Award Winner

Here is a clever design for carrying wine bottles. With no locking system or glueing, this one-piece zig-zag fold provides an efficient way to transport your vintages.
Imagine walking into a party with this. All eyes will be on you and the bottle that you are travelling with. Now if only someone would design a cardboard corkscrew. Then you would really have something.
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Ubisoft – Ghost Recon Wildlands – Retail POS Display

Gaming and Point of Sale design are both strategic disciplines

We have several gamers right here at Proprint. On top of that, kids at home who also love the thrill of a good game.
Here in the Proprint Creative Studio, we have a soft spot for amazing brand illustrations.
During an internal brain storm session, someone brought up some of the amazing creative coming out of Ubisoft. It didn’t take long before we were researching their game art and getting pretty excited about it.


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Proprint SickKids Toy Drive 2016

A special delivery for special people

Every year, Proprint, their clients and suppliers, all come together in the spirit of giving. We’re pleased to say that this is our 3rd year and undoubtably our most successful one.

The Toronto Hospital for Sick Children (SickKids) is an organization that has a special place in our hearts. The work that they do there is nothing short of inspirational. As are the wonderful children and their families that they care for.

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A collection of smiles

What started as a modest collection of toys, began to grow into quite an expression of love. We can’t seem to help ourselves:


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