McDonald’s 2016 Packaging

Starting this month, McDonald’s restaurants will be introducing a new set of packaging featuring striking typographic treatments. It’s a departure for the fast food giant, but one that they hope will re-energize the brand.

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Working with Chicago-based firm Boxer Brand Design, they have stripped down the packaging design of their bags, cups and boxes to highlight the brand’s core assets, which features the wordmark, golden arches, and menu items like the Big Mac.

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  • vectorvault

    Personally, I like it. It’s the very first time that their packaging has actually stood out for me. Not certain if it’s enough to turn the brand around, but it’s a start.

  • Aidan Kahane

    Finally McDonald’s goes simple. Typography is taking over design and it’s nice to see that big companies follow trends just like everyone else.