It’s that time of year again
When it comes to Retail Point of Sale displays, Mondelēz knows how to make an impression. Each season, they adapt their pos to reflect current objectives. And in the case of it’s Back to School program, it was time for something fresh.
What a great Summer!
Proprint was not only tasked with the structural design and production, they were also asked to design the graphics.
This year, Mondelēz required a clean approach to their iconic School Bus Display. So Proprint started with a new illustration style. One that would captivate attention and drive the snack works.ca URL confidently.
To compliment the bus, dimensional header cards were also added to the POS tools. To ensure easy assembly, it was important that the components were easy to understand and that the art translated well. All of the school supplies and product were photographed in the Proprint studio and composited thoughtfully. The result is a bookcase header with a little “pop”.
School bus header header
Longer format required to span 2 book cases.
Mondelēz offers it’s retail partners tools that are designed to not only hold product, but move it.