Mondelēz Back to School POS 2016

It’s that time of year again

When it comes to Retail Point of Sale displays, Mondelēz knows how to make an impression. Each season, they adapt their pos to reflect current objectives. And in the case of it’s Back to School program, it was time for something fresh.


What a great Summer!

Proprint was not only tasked with the structural design and production, they were also asked to design the graphics.
This year, Mondelēz required a clean approach to their iconic School Bus Display. So Proprint started with a new illustration style. One that would captivate attention and drive the snack URL confidently.


Backpack header

To compliment the bus, dimensional header cards were also added to the POS tools. To ensure easy assembly, it was important that the components were easy to understand and that the art translated well. All of the school supplies and product were photographed in the Proprint studio and composited thoughtfully. The result is a bookcase header with a little “pop”.



School bus header header

Longer format required to span 2 book cases.

bus header

bus header



Beep! Beep!

Mondelēz offers it’s retail partners tools that are designed to not only hold product, but move it.


Retail POS Design and Production


For over 25 years, Proprint has been turning conversations into success stories. Let’s talk about yours.


  • vectorvault

    Excellent use of space. This display looks like it can hold a tremendous amount of product. Has anyone seen one of these in market?