Retail Point of Sale Students – Take your seats
One of the great things about Mondelēz International, that we have come to admire, is their approach to retail POS. While other brands fight amongst each other to stand out on the shelves, others park themselves front and centre. That’s what’s happening here.
Mondelēz does not ask to be part of the back to school snack category. They claim it.
Second year running
Something must be working right. Last year’s design has been taken up a notch with the addition of the adorable Minions from the Despicable Me franchise.
If you have kids, chances are you have heard your fare share of minion impersonations around the house.
Never underestimate the retail power of cuteness
We saw one of these retail displays being set up
So we stuck around to see how it looked…
P.O.P. Online cub reporter (and Super-Mom) Natalie saw one of these school buses being set up at her local grocery. This is what she observed:
“I was just about to walk by, when the minions caught my eye. My kids are crazy about those characters.
I was really surprised at just how fast it was set up. Before I knew it they were attaching Maynads (my favourite) to the sides and filling the top with cookies.
They topped the main bin with assorted boxes. By the time I finished my rounds in the aisles, it was fully assembled and by cart had some new back to school snacks in it.”
– Natalie Jarvis
* Proprint always supplies photographic instruction sheets and videos to help make the assembly of it’s displays a snap.
Delivering a box of flat pieces to put together is not the finish line. Proprint knows this.
In order to work the way that it was meant to, a retail POS display has to be functional on the floor before it can even begin to measure success. And that comes by moving products and strengthening consumer perception about the brand itself. Mondelēz is on track to do both this season.
Mondelēz capitalizes on it’s brand properties and characters
And why not? They have an abundance to draw from. Not every brand can say that.
Kids love this thing
Someone put the extra time into the visual details of this bus. These thoughtful touches tell a story about the brand and the contents of the display. When the kids stop to look. So does Mom. Well done Mondelēz.
“When we designed this retail bus display, we approached it with 2 objectives in mind. The first was to house and move products. The other was to make Moms and kids stop in their tracks. We added a stop sign to do just that.”
Want to see what they did last year?
Mondelēz doesn’t ask permission from the teacher. They just park themselves as a category leader. Here’s another blog post about the first phase of this program. It did really well. Not only in sales, but in overall creativity and detail. Their efforts have obviously resonated with shoppers and kids.
My kids want to empty this sucker out and right there in the snack aisle, then climb into it. Not kidding.
Barbie knows a thing or two about taking off at retail
Here’s a little inspiration from a stylish lady with a knack for standing out: