Mondelēz Cadbury invites you to cheer on Team Canada in Rio

Point of Sale in market March 2016

The excitement around the 2016 Summer Olympics is slowly beginning to build. Leading the charge, Mondelēz Canada is coming out strong with an exciting opportunity to not just be a part of it, but be an ambassador for it.


Retail Point of Sale

A captivating offer requires captivating POS. Thoughtful typography and striking imagery are important as well. So is legibility and tone. The Mondelēz team understands this. It shows through in their approach.

There is a formula to designing Retail Point of Sale displays that attract attention and inspire engagement. It doesn’t happen by accident. It’s a partnership between creative and strategy. It’s success is dependent not only upon collecting all of the ingredients, but knowing how to apply them effectively.


Supporting Team Canada

This brand understands what makes Canadians tick. They love to get involved with promotions that support their athletes. Layer in a once of a lifetime travel experience and you’ve got their attention.


Leveraging characters

Pride and Joy have been present on a few programs. They are meant to represent the feelings that Canadians have for their athletes. Simple, but expressive.


How do you get involved?

Enter online and follow this promotion on Facebook and Twitter.



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