If Barbie knows one thing: it’s how to look great on the runway
Mattel Toys have faced challenges in recent years at retail. Especially due to the variety of high tech gizmos for kids on the market today. But that’s not enough to stop Barbie. She is resilient. And more stylish than ever. So rather than sink back onto the shelves with a number of other colourful boxes, she requests clearance from the tower.
Barbie lives in the virtual world as well. With online games and branding. But in order for Barbie to continue to succeed, she needs to anchor herself on store shelves. And in this case, with stunning pallet displays like this one.
Mattel goes strong with engaging P.O.S. that kids love!
Paris Hilton has nothing on America’s original sweetheart. For over 50 years, she’s been an icon to little girls (and young boys too I suppose). She has weathered the political and cultural ebbs and flows of retail marketing. And as a brand, she’s a case study for navigating trends with success.