Barbasol Retail Packaging

barbasol-cool-packaging-awesome-packaging

A modern twist on a classic barbershop brand

Sharp Branding. Smooth Approach.

For over 90 years Barbasol has been a common fixture in men’s barber shops and medicine cabinets. And as hairstyles have changed, along with it the packaging design. Here’s a modern spin on a classic can.
It’s a fine line between brand refreshment and brand abandonment. Barbasol got it right.
Read More

Staples Paper Clip Shopping Bag

staples-paperclip-shopping-bag-cool-packaging-retail-point-of-sale-print-production-blog

Paperclips still mean something in business. Even after all of this time.

Send the attachment

Nice one Staples. Simple and to the point. Just what we like to see when it comes to retail shopping bags.

If one of these passed me in a mall, you know what I would probably say to myself:

“I forgot to buy printer paper”

Read More

Barbie Private Jet Retail Point of Sale Display

If Barbie knows one thing: it’s how to look great on the runway

Mattel Toys have faced challenges in recent years at retail. Especially due to the variety of high tech gizmos for kids on the market today. But that’s not enough to stop Barbie. She is resilient. And more stylish than ever. So rather than sink back onto the shelves with a number of other colourful boxes, she requests clearance from the tower.

Barbie lives in the virtual world as well. With online games and branding. But in order for Barbie to continue to succeed, she needs to anchor herself on store shelves. And in this case, with stunning pallet displays like this one.

barbie-retail-point-of-sale-print-production-page

Would you kindly take your seats please.

Mattel goes strong with engaging P.O.S. that kids love!

Paris Hilton has nothing on America’s original sweetheart. For over 50 years, she’s been an icon to little girls (and young boys too I suppose). She has weathered the political and cultural ebbs and flows of retail marketing. And as a brand, she’s a case study for navigating trends with success.

barbie-plane-retail-point-of-sale-print-production-page

Barbie Private Jet Retail P.O.S. Display ( *Front view)


Read More

Cardboy Printer Ink Cartidges

These adorable little fellas are CMY OK with us

Taking advantage of the shape of these plastic printer cartridges, Cardboy has created some memorable brand characters. By simply adding some eyes to this foursome, this common office supply has been transformed into something cute and fun. Well done.

printer-cartridge-packaging-print-production-page
cardboy-retail-packaging-print-production-page
Read More

Sketching out a Retail Point of Sale concept

Drawing out the details

Before any design finds its way into the Production Department, it usually gets drawn out on a piece of paper. Even in this seemingly high-tech industry, drawing still plays a role. It always has.

sketch-pos-retail-point-of-sale-print-production-blog

Ideas come to life on paper

Working with a team that has in-house illustration skills is an added advantage. And being able to immediately draw out a design for others in a briefing is a great way to save time and money. And what client doesn’t appreciate that?

Point of Sale design is all about maximizing a retail footprint. You only have a certain amount of space to work with. So in order to make your brand and and products stand out, you have to be able to quickly adjust your design until you get it right. That can take time.

Now some will say that a 3D computer application can do that job faster and more accurately. But in my experience, a good illustrator can get everyone at the table on the same page much faster. Once you have an agreement from that sketch, taking it to the next computer design stage is even easier.
Read More