We are Goo Goo Gaa Gaa over these
Dancing with my baby-me.
Music: Here comes the Hotstepper – Evian remix by Yuksek
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Author: Yvonne Palkowski
Leonard Simpson is an insightful business man with his heart in the right place. And like many retail mavericks, he’s got allot to say about what it took to get here and more importantly, what it takes to remain at the top.
That’s right, Captain Kirk was once the front man for Canada’s own Loblaws grocery chain. Apparently in 1975 the Loblaws Marketing team based the success of this campaign on hypnotizing shoppers with patterned sports jackets. And for some reason: It works. Just look at these prices!
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Nike Air has always pushed the envelope with its branding and packaging. Here is a great example of both in one shot. Who needs a shoe box? – when you can walk out of the store carrying a transparent bubble of beauty. Love this one.
For over 90 years Barbasol has been a common fixture in men’s barber shops and medicine cabinets. And as hairstyles have changed, along with it the packaging design. Here’s a modern spin on a classic can.
It’s a fine line between brand refreshment and brand abandonment. Barbasol got it right.
Mattel Toys have faced challenges in recent years at retail. Especially due to the variety of high tech gizmos for kids on the market today. But that’s not enough to stop Barbie. She is resilient. And more stylish than ever. So rather than sink back onto the shelves with a number of other colourful boxes, she requests clearance from the tower.
Barbie lives in the virtual world as well. With online games and branding. But in order for Barbie to continue to succeed, she needs to anchor herself on store shelves. And in this case, with stunning pallet displays like this one.
Paris Hilton has nothing on America’s original sweetheart. For over 50 years, she’s been an icon to little girls (and young boys too I suppose). She has weathered the political and cultural ebbs and flows of retail marketing. And as a brand, she’s a case study for navigating trends with success.
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