They’re just like us. Who knew?
Maynards is an exciting brand. When it comes to advertising candy, it makes sense to “go cute”. Maynards (UK) has certainly done just that. Enjoy:
Kraft Dinner is still knocking our socks off with some great retail POS and commercials like this one. This is a brand that always over-delivers at retail because it has an established voice. It identifies with the young and the ones who grew up with KD*.
*If you are reading this post internationally, please consult the closest Canadian to explain the cultural and emotional significance of Kraft Dinner.
Loosen your fancy ties. Put down those shiny staplers. It’s time to let your fun out.
This television commercial is one of our favourites. Not just because of the incredible brand work Cadbury has done over the years, but these two kids are beyond adorable. So break off a couple of Dairy Milk squares and enjoy this cute TV Spot.
Cadbury continues to innovate with the seasons.
We try our best to track down some of the best advertising supporting retail. Retail P.O.S. Production is a passion of ours.
Coke Zero really caught our eyes with this imaginative retail illusion. I imagine a few shopping carts have stopped to take a double take themselves. And in the business of Retail Point of Sale Production, Isn’t that the name of the game? :
Getting shoppers to pause and take notice.
Great Retail POS is about taking the impossible and making it possible.
Coke Zero has executed a tremendous example of just that. Nice job.
Get a closer look at the project brief here.
This entire campaign is well – wonderful. After a brief search, we soon learned just how many genres and styles it touched. Flexibility like that gives you a wider range of effectiveness. Each is bound by a simple melody that seems to stick with you long after it’s gone. Isn’t that the essence of a good spot? We think so.
Sure. Just twist and lick these examples below:
At a max sheet size of 83” x 60”. The “Giant” truly lives up to it’s name. But this big fella has more than size going for it. When it comes to high-speed die cutting presses – there is no equal.
This impressive press is extremely precise and runs at speeds of a dependable 2500 sheets per hour. With full triple action automatic stripping, this die cutter is a welcome addition to any printer’s finishing efficiencies.
We had to get a look at one for ourselves. And we found one knocking out projects at Proprint. You gotta see this thing go, it’s really impressive.
The highly skilled Proprint Pressmen and Presswomen proudly pointed out some of the secret weapons on this beautiful beast. And you can tell by the way that spoke about it and handled it that there was some genuine respect between man and machine.
Richard Krakower of Proprint has really done his homework when selecting equipment to put to work for his clients. With 20 years of Point of Sale Production behind him, Richard has earned an industry reputation for investing in people and technology that you can depend on.
And there’s no doubt he had to pull out a measuring tape just to see if this Clydesdale would even fit on the floor.
– It did. And now, it’s pulling it’s weight for some of North America’s top retail brands.
“The Giant” (as it is lovingly referred to on the production floor) has been challenged with some large quantities and creative tasks. Hitting targets and exceeding client expectations.