Don’t just promote your brand

Passion captures attention

Excitement can be Infectious

When approaching a branding project, it’s important to ask yourself what you love about the brand. What is it about your product that makes you feel good. Start there.
Amplifying product appeal requires a fine balance of skill and passion.
Get behind your brand. Get excited about it. You’ll find others on your team will pick up on that energy.
The ones that stand out on the shelf are the ones that generate emotion. Those are the boxes that end up in baskets.

“It’s okay to have butterflies. As long as they fly in formation.”

Katherine Hepburn

Trident and Dentyne take a “new twist” on Retail P.O.S.

Take this one for a spin

Traditional dump bins are common among skus that need to be piled into one location. They are usually easy to assemble and easy to fill. But the word “easy” was nowhere to be found on the briefing for this one.

Trident and Dentyne are two complimenting brands that like to turn their Retail Point of Sale positioning inside out from time to time (just to keep consumers engaged and on their toes). The result is a retail dump bin that is a little different than what consumers are accustomed to seeing.


Retail POS Twist Bin – Trident / Dentyne

Twist and shout

This innovative Retail P.O.S. Twist Bin is an eye-catching solution that is shoppable from all angles. It also carries strong branding areas in a relatively modest retail footprint. An abstract approach with strong retail impact. *Not to mention: Pretty cool to look at.


Always have. Always will.

P.O.P. Quiz : Sour Patch Kids

Do you remember this sweet classic?

Retail Packaging for candy is an ever-evolving process. It’s rare that you run across a collection of candy packaging that highlights this change. But we got lucky.
We stumbled upon this great post written by (candy historianJason Liebig about the packaging history of Sour Patch Kids. The pictures of these retro wrappers alone are worth a click. This one brought back some sweet memories.

Check this out :


Jaret International – Sour Patch Kids – candy package from trade ad – 1993

via: collectingcandy

Kraft Dinner – Let Your Fun Out

Having a fun Summer? Kraft is.

Kraft Dinner is still knocking our socks off with some great retail POS and commercials like this one. This is a brand that always over-delivers at retail because it has an established voice. It identifies with the young and the ones who grew up with KD*.

*If you are reading this post internationally, please consult the closest Canadian to explain the cultural and emotional significance of Kraft Dinner.

Loosen your fancy ties. Put down those shiny staplers. It’s time to let your fun out.

Read more about this campaign here.

Kraft Dinner has street cred

Read More

Food Brand Map

See how it all connects

Click the image below to see where some of Today’s most popular and well-known food brands fit. You may be surprised. It’s interesting to see them organized in this diagram.