It’s the first official day of summer, and nothing says summer like s’mores! I still remember my first taste of a s’more… what’s not to love about that ooey, gooey, sweet combination of melted chocolate, creamy marshmallow and crunchy graham cracker – yum!
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Influencing consumer behaviour with colour
A spectrum of possibilities
Colour is all around us – we see it everyday yet rarely take notice of how it impacts our lives and our emotions. Did you know that through proper use of colour management, colour can have a direct impact on how we interact with brands?
Colour Names Around the World
When we think of colour, we think of the Rainbow, the colour spectrum, emotions and objects that are expressed. Did you know that not all languages have the same number of basic colour categories? Some languages like Russian have a whopping 12 basic colour categories whereas, Whobe only have 3: Kpe, Pluu, Sain.
Earth Day Spotlight – Seed Paper
SATURDAY APRIL 22 IS EARTH DAY!
The Company
Today’s business is done differently— especially in the printing industry – a larger premium is placed on sustainability. Consumers expect companies to give back to their communities through resource conservation and impact reduction. Choosing the right paper that is made using sustainable methods is an important way to confront global warming and protect wildlife. Since 1995, Bloomin’ has integrated some industry best practices in papermaking with homegrown innovations, to create seeded paper that is as beautiful as it is environmentally friendly!
The Footprint
Flower, herb, and vegetable seeds are added to Bloomin’ artisanal, biodegradable paper in a way that retains their viability. Once planted, the paper will grow into a garden! Crafted from 100% post-industrial, recycled paper and dyed with all-natural, vegetable-based pigments this one of kind paper is as beautiful as it is environmentally friendly. Bloomin’ seed paper is printed with water-based inks and use corn-based packaging when packaging is required.
The Process
Bloomin’ utilizes water soluble earth friendly inks to ensure the highest germination rates, print quality, and earth-friendly process. One of a kind inkjet technology utilizes 4 color CMYK process that is gently sprayed onto the seed paper. Unlike offset printing, which crushes all of the seeds under the pressure of the rollers, this process offers exceptional print quality without compromising the germination rates. The original seed paper collection includes 21 bright, natural and pastel colors, available in a variety of sheet sizes, shapes – and even custom designs!
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ZigPack kraft cardboard wine bottle carrier
2017 European Product Design Gold Award Winner
Here is a clever design for carrying wine bottles. With no locking system or glueing, this one-piece zig-zag fold provides an efficient way to transport your vintages.
Imagine walking into a party with this. All eyes will be on you and the bottle that you are travelling with. Now if only someone would design a cardboard corkscrew. Then you would really have something.
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Cadbury Easter Retail POS Archway and Standee
Spring has sprung!
Last year, Mondelēz picked up a Bronze at the POPAI OMA Awards in Las Vegas for their Easter Archway. This year, the bar has been set even higher to create a display that will stand out this season.
Christie “Easter Entertaining Made Easy” Point of Sale
The recipe for great moments
Christie crackers provide just the right amount of crunch and flavour to make simple snacks, great ones. Both Ritz and Triscuit offer a wide variety of complimentary recipes on snackworks.ca. This POS sets the tone for the Season and points consumers in the right direction.
Real Banana Milk – Concept Packaging
By Dongwook Yoon
This packaging concept caught our attention today. Not just because of it’s simple approach but also for it’s clear communication.
For those who enjoy the flavour of banana, I imagine the act of opening the packaging must enhance the experience. This solution is imaginative and does with ease what most modern retail packaging has difficulty with: Conveying the contents with clarity.
Nicely done:
Brisk Mate – Sales Kit Packaging
Brisk Mate (pronounced mah-tay) is a smooth energizing iced tea, with the Brisk flavor fans know and love, blended with South American Yerba Mate.
Proprint was tasked with developing a limited edition box containing two introductory flavours (Mango and Cherry) in 16-oz. cans.
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