This homegrown Canadian cider made with all natural apples has taken huge strides in the marketplace. Now with an updated colour-infused, upright boat shaped display, you can put your Oars Up and grab a bottle or two stacked within. The change from white to navy blue has increased the visual appeal of this display, lending to a more crisp and clean look.
Photographed by Sabrina Cee
An enlightening experience
While doing my internship at Proprint Sevices, I was invited to attend the Esko 3rd annual Flexographic Packaging honours course in Ghent, Belgium. The course lasted 2 weeks and provided me with the opportunity to learn and explore Esko’s latest and greatest software, as well as experience the small city of Ghent and all it has to offer. With a population of around 260 000 people, the city of Ghent has a lot of history and was once the largest and richest city in all of Europe. The gothic architecture, beautiful cobblestone roads, bike lanes and delicious food are just some of the draws this wonderful city has to offer. The Belgian waffles, chocolate as well as the homemade jenever served at Dreupelkot were some of my favourites!
Photographed by Sabrina Cee
Happy Birthday Canada!
Canada Day is time for Canadians to really celebrate and show their pride, and this year the occasion is even more special as Saturday July 1st marks 150 years for this beloved country.
A spectrum of possibilities
Colour is all around us – we see it everyday yet rarely take notice of how it impacts our lives and our emotions. Did you know that through proper use of colour management, colour can have a direct impact on how we interact with brands?
When we think of colour, we think of the Rainbow, the colour spectrum, emotions and objects that are expressed. Did you know that not all languages have the same number of basic colour categories? Some languages like Russian have a whopping 12 basic colour categories whereas, Whobe only have 3: Kpe, Pluu, Sain.
2017 European Product Design Gold Award Winner
Here is a clever design for carrying wine bottles. With no locking system or glueing, this one-piece zig-zag fold provides an efficient way to transport your vintages.
Imagine walking into a party with this. All eyes will be on you and the bottle that you are travelling with. Now if only someone would design a cardboard corkscrew. Then you would really have something.
The recipe for great moments
Christie crackers provide just the right amount of crunch and flavour to make simple snacks, great ones. Both Ritz and Triscuit offer a wide variety of complimentary recipes on snackworks.ca. This POS sets the tone for the Season and points consumers in the right direction.
By Dongwook Yoon
This packaging concept caught our attention today. Not just because of it’s simple approach but also for it’s clear communication.
For those who enjoy the flavour of banana, I imagine the act of opening the packaging must enhance the experience. This solution is imaginative and does with ease what most modern retail packaging has difficulty with: Conveying the contents with clarity.