By Dongwook Yoon
This packaging concept caught our attention today. Not just because of it’s simple approach but also for it’s clear communication.
For those who enjoy the flavour of banana, I imagine the act of opening the packaging must enhance the experience. This solution is imaginative and does with ease what most modern retail packaging has difficulty with: Conveying the contents with clarity.
What if you can drink banana milk just as if you were peeling a fresh banana to take a bite? With this ingenious deisgn you can unwrap a bottle of banana milk in the same way you would peel a banana. By going through the motion of peeling a banana, this packaging idea suggests the freshness and hints at the sweetness of eating a real banana, as you prepare to take a sip of the banana flavoured milk. All the elements of the packaging – image, design, colour, and unwrapping effect – work together to enhance how the user will experience this product, setting the stage for sweet success.