Retro P.O.P. Culture – Coca-Cola Branding

Refreshing inspiration from a classic brand

Coke has grown into a legendary brand. In many ways they pioneered retail point of sale (P.O.S). And they have been doing it so well for so long, Coca-cola has become a part of our global POP culture.
Today we decided to explore the history of Coke P.O.S. and advertising, and what we found is that it’s much larger that we ever thought. Enjoy some of the examples we have gathered.

One of the most recognized brands in the world

The iconic American brand is recognized instantly around the globe and sold in more than 200 countries. Additionally there are thousands of subsidiary beverages that you might have no idea are owned by Coke.

Altogether 1.7 billion servings of Coke products are consumed every day.

Expand this post to see more inspirational vintage coke images.

Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all

Coca-Cola has a product portfolio of more than 3,500 beverages (and 500 brands), spanning from sodas to energy drinks to soy-based drinks.

Shooting for the stars

If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times.

The red and white Coca-Cola logo is recognized by 94% of the world’s population

Coca-Cola has also reported that it’s name is the second-most understood term in the world, behind the word “okay.”

Coke uses 300,000 tons of aluminium for its cans every year just for its US operations. That’s equal to 17.4% of what the entire US aluminum industry produces

Coca-Cola sells more than 1000 kinds of juice drinks, including: Simply, Minute Maid, Fruitopia, Hi-C, Fuze and Odwalla

If you stacked up Coke’s 2.8 million vending machines, they would take up 150.2 million cubic feet of space — the size of 4 Empire State Buildings

In 1985 Coke became the first soft drink in space

Coca-cola was first invented by a pharmacist named John Pemberton