Refreshing inspiration from a classic brand
Coke has grown into a legendary brand. In many ways they pioneered retail point of sale (P.O.S). And they have been doing it so well for so long, Coca-cola has become a part of our global POP culture.
Today we decided to explore the history of Coke P.O.S. and advertising, and what we found is that it’s much larger that we ever thought. Enjoy some of the examples we have gathered.
One of the most recognized brands in the world
The iconic American brand is recognized instantly around the globe and sold in more than 200 countries. Additionally there are thousands of subsidiary beverages that you might have no idea are owned by Coke.
Altogether 1.7 billion servings of Coke products are consumed every day.
Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all
Coca-Cola has a product portfolio of more than 3,500 beverages (and 500 brands), spanning from sodas to energy drinks to soy-based drinks.
Shooting for the stars
If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times.
The red and white Coca-Cola logo is recognized by 94% of the world’s population
Coca-Cola has also reported that it’s name is the second-most understood term in the world, behind the word “okay.”
Coke uses 300,000 tons of aluminium for its cans every year just for its US operations. That’s equal to 17.4% of what the entire US aluminum industry produces