Retro P.O.P. Culture – Coca-Cola Branding

Refreshing inspiration from a classic brand

Coke has grown into a legendary brand. In many ways they pioneered retail point of sale (P.O.S). And they have been doing it so well for so long, Coca-cola has become a part of our global POP culture.
Today we decided to explore the history of Coke P.O.S. and advertising, and what we found is that it’s much larger that we ever thought. Enjoy some of the examples we have gathered.


Summer refreshment

One of the most recognized brands in the world

The iconic American brand is recognized instantly around the globe and sold in more than 200 countries. Additionally there are thousands of subsidiary beverages that you might have no idea are owned by Coke.


Classic glass coke bottles

Altogether 1.7 billion servings of Coke products are consumed every day.

Expand this post to see more inspirational vintage coke images.


Stylish retro advertising illustrations

Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all

Coca-Cola has a product portfolio of more than 3,500 beverages (and 500 brands), spanning from sodas to energy drinks to soy-based drinks.


I wonder how much this little beauty is worth today.

Shooting for the stars

If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times.


Vintage signage is worth a pretty penny today.

The red and white Coca-Cola logo is recognized by 94% of the world’s population

Coca-Cola has also reported that it’s name is the second-most understood term in the world, behind the word “okay.”


Delivering refreshment

Coke uses 300,000 tons of aluminium for its cans every year just for its US operations. That’s equal to 17.4% of what the entire US aluminum industry produces


Raising the bar

Coca-Cola sells more than 1000 kinds of juice drinks, including: Simply, Minute Maid, Fruitopia, Hi-C, Fuze and Odwalla


Classic Coke Smile

If you stacked up Coke’s 2.8 million vending machines, they would take up 150.2 million cubic feet of space — the size of 4 Empire State Buildings


A portrait of youth

In 1985 Coke became the first soft drink in space


Classic Coke fridges

Coca-cola was first invented by a pharmacist named John Pemberton


A coke and a smile


Vintage Coke Signage


Classic Coke glass bottles


Always have. Always will.
Would love to tell you about it.

  • Aidan Kahane

    This is cool. Learned a lot from this post. Love seeing the development of a company over time as well as its contribution to society.