Drawing out the details
Before any design finds its way into the Production Department, it usually gets drawn out on a piece of paper. Even in this seemingly high-tech industry, drawing still plays a role. It always has.
Ideas come to life on paper
Working with a team that has in-house illustration skills is an added advantage. And being able to immediately draw out a design for others in a briefing is a great way to save time and money. And what client doesn’t appreciate that?
Point of Sale design is all about maximizing a retail footprint. You only have a certain amount of space to work with. So in order to make your brand and and products stand out, you have to be able to quickly adjust your design until you get it right. That can take time.
Now some will say that a 3D computer application can do that job faster and more accurately. But in my experience, a good illustrator can get everyone at the table on the same page much faster. Once you have an agreement from that sketch, taking it to the next computer design stage is even easier.
Old school skills still have a place
Encourage your retail pos team to draw. Even if it’s just doodling ideas in a notebook. You’ll find over time, you will all be speaking the same language.
Sketches make ideas happen.