No Boats on Sunday

This homegrown Canadian cider made with all natural apples has taken huge strides in the marketplace. Now with an updated colour-infused, upright boat shaped display, you can put your Oars Up and grab a bottle or two stacked within. The change from white to navy blue has increased the visual appeal of this display, lending to a more crisp and clean look.


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Bombay Sapphire Self-Illuminating Package by Yehrin Tong

Webb deVlam has created packaging for gin brand Bombay Sapphire that illuminates when the box is lifted off of the shelves. Absolutely brilliant (pardon the pun, but it’s appropriate here).

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Illuminating packaging from Bombay Sapphire

Let there be light.

The packaging features a vector illustration by Yehrin Tong that has been produced in electroluminescent ink. The animated effect is created with the help of an electric current from a small battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf. And Voila!
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Beefeater 24 packaging

The classic London-based brand spreads it’s creative wings

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We are fans of this approach

Gin and tonic is the usual drink of choice for many but what about Gin & Tea? Beefeater 24, Gin & Tea is inspired by the beauty of asian tea ingredients and the package design reflects ornate asian floral patterns. The gin bottle is contained in a box, that when opened is reminiscent of a traditional asian wooden fan.

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