Packaging and POS working together
Nobody does it quite like Lego. And if you had the pleasure of going into a Lego retail store, you know the excitement around their product display terminals. They have allowed the contents of their packaging to literally come alive on the box itself. It’s really quite something.
Using a simple set of coding, customers are able to download the lego app or use the camera in-store to hover over the page or box for the augmented reality to commence. We then see the 3-dimensional moving image of the products you are looking at. This allows the customer to have a full feel of what the item will look like or what other possible things they can build using that same set.