Influencing consumer behaviour with colour

A spectrum of possibilities

Colour is all around us – we see it everyday yet rarely take notice of how it impacts our lives and our emotions. Did you know that through proper use of colour management, colour can have a direct impact on how we interact with brands?


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Colour Names Around the World

When we think of colour, we think of the Rainbow, the colour spectrum, emotions and objects that are expressed. Did you know that not all languages have the same number of basic colour categories?  Some languages like Russian have a whopping 12 basic colour categories whereas, Whobe only have 3: Kpe, Pluu, Sain.


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Peckish Bird Seed Packaging Design

Shohaib Iqbal took on a personal project where he went to the supermarket to find something inexpensive on the shelves, take it home, and completely redesign the packaging so that the product could be sold for double the price.

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He took three types of birds and based the packaging colours around them in order to make variations of his design. I think we can all agree that Shohaib’s design is a much more elegant and minimalistic design compared to the current one.

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Brum Brum Bicycle Box Packaging

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On your marks…

The creators of the Brum Brum bicycle have developed an innovative packaging design that transforms into a play house for the bike. The box is easy to transform, can hold the bike up, and allows kids to let their imagination run wild with the corrugated colourable walls. Kids can draw, colour and design their own little house and customize it however they want. Although this product is still under development, the prototypes have been looking really good and have even received awards for their design.
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Packaging Colour vs. Product Colour

Bottoms up

It has been proven that appetite appeal is directly influenced by colour. Maybe not as literal as this example below, but something to think about.

When you open yourself to colour, you get noticed.

When approaching the packaging design for any consumable product line, you need to consider your brand colours. But never forget whats inside of the package.

The right colour combinations can trigger direct retail response.

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How exactly?
Ask Proprint. They know all about it.