With the 2016 Summer Olympics in Rio beginning on Friday August 5, Mondelēz International is celebrating it’s support of Team Canada with some striking POS. And front and centre is a dramatic retail POS archway radiating Canadian Pride. It was designed to span the width of a pallet or two bookcases.
Mondelēz understands their consumers well. They know how they feel about the Olympics and they join them in support of Team Canada. What a tremendous way to express that in market. Colourful. Simple and Impactful.