Mondelēz aims for gold with Olympics 2016 Team Canada retail POS

Retail Archway

With the 2016 Summer Olympics in Rio beginning on Friday August 5, Mondelēz International is celebrating it’s support of Team Canada with some striking POS. And front and centre is a dramatic retail POS archway radiating Canadian Pride. It was designed to span the width of a pallet or two bookcases.

Canadian pride

Mondelēz understands their consumers well. They know how they feel about the Olympics and they join them in support of Team Canada. What a tremendous way to express that in market. Colourful. Simple and Impactful.

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Mondelēz wins Bronze at the POPAI OMA Awards

The Outstanding Merchandising Awards recognizes Cadbury Easter Retail Display

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Las Vegas, Nevada
Cadbury and the Easter Holiday Season go hand-in-hand. And when it comes to creating stunning point of sale, Mondelēz knows how to capture attention.

This modular arrangement of pre-pack displays and tilt back displays are bound together with festive arches. It’s easy to assemble and customizable. This allows retailers to build displays that suit their needs and expand them if necessary.

Congratulations to the Mondelēz, Cadbury team for winning Bronze.

Check out some of these creative market executions:
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BOKS at the Grey Cup

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Reebok is a proud sponsor of BOKS. A fitness initiative powered by communities to empower parents, teachers, schools and local volunteers to give kids a body and brain boost that will set them up for a day of learning. This year, they set their sites on the Grey Cup with a large-format motion display to drive the message to the end zone.

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The Grey Cup is the championship game of the Canadian Football League (CFL). This is one of Canadian television’s largest annual events, similar to the Super Bowl in the US.
This year, due to our wonderful partnership with the CFL, the Public Health Agency of Canada (PHAC) and Reebok Canada was given a presence at the game in Vancouver.
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Cadbury Easter Retail POS Displays

Spring is on the way

How can we tell? Well for starters, these stunning Easter-themed Cadbury displays are popping up all over.

Cadbury Easter Creme Eggs are a big part of this season. So are many of Cadbury’s chocolate holiday brands. This year, their presence is front and centre with a dynamic use of space and branding. Look out for them at retail.

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Cadbury Dairy Milk Marvellous Creations Retail Point of Sale Display and Standee

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Marvellous Retail Impact

Cadbury has always been a brand to push the envelope. Not only with new, sweet combinations but also impactful displays that capture the eye. This is what they are known for.
Proprint was approached to produce Retail Point of Sale Displays and Standees for Dairy Milk‘s Marvellous Creations. The solutions they came up with are simple, fun and effective.
*Still not entirely sure how they gave that dump bin a curve to it.

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Marvellous Retail Impact

Bright, vibrant high quality colour. Maximizing the retail footprint and moving products to the checkout. And having a little fun along the way I suppose.
Isn’t that what it’s all about?

Check out this adorable TV spot:

The retail POS supports the advertising and branding.

Try these marvellous new flavour combinations:

Banana Caramel Crisp
Cookie Nut Crunch
Jelly Popping Candy
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Lego Atlantis Retail Point of Sale Display

We love Lego


These simple retail displays from the Lego Store are great examples of a branded displays that allow the product to shine. Lego is the hero here. As it should be.

I wonder how many kids are getting Lego this Holiday Season?


There are a few wrapped gifts in this house that have that special “Lego shake” to them.
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Augmented Reality Packaging Kiosks


If you have not been into a Lego Store in a while, do yourself a favour and just pick up a box and hold it infant of one of the kiosks. Right before your eyes, a Three Dimensional, animated display is projected on your box. In real time, it adjusts to the box you are holding. This is the future of packaging.

Chips Ahoy Ice Cream Creations Point of Sale Display

Eye-catching Summer POS

When you think about Summer, you can’t help but to think about ice cream. Chips Ahoy has launched a delicious selection of Ice Cream Creations cookies (and complimenting POS) intended on stopping consumers in their tracks. And their efforts may be doing just that.
Sales are up and shoppers are reacting enthusiastically to this energetic POS.

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We all scream for Ice Cream

Maximizing the retail footprint

Capitalizing on the use of Chips Ahoy‘s adorable cookie characters, the Proprint Design Team has placed them behind a traditional ice cream cart. Inviting consumers to give into their curiosity and Summer ice cream memories. We expect to see these delicious fellas leveraged in the future.
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