Influencing consumer behaviour with colour

A spectrum of possibilities

Colour is all around us – we see it everyday yet rarely take notice of how it impacts our lives and our emotions. Did you know that through proper use of colour management, colour can have a direct impact on how we interact with brands?


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Colour Names Around the World

When we think of colour, we think of the Rainbow, the colour spectrum, emotions and objects that are expressed. Did you know that not all languages have the same number of basic colour categories?  Some languages like Russian have a whopping 12 basic colour categories whereas, Whobe only have 3: Kpe, Pluu, Sain.


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