Reebok is a proud sponsor of BOKS. A fitness initiative powered by communities to empower parents, teachers, schools and local volunteers to give kids a body and brain boost that will set them up for a day of learning. This year, they set their sites on the Grey Cup with a large-format motion display to drive the message to the end zone.
The Grey Cup is the championship game of the Canadian Football League (CFL). This is one of Canadian television’s largest annual events, similar to the Super Bowl in the US.
This year, due to our wonderful partnership with the CFL, the Public Health Agency of Canada (PHAC) and Reebok Canada was given a presence at the game in Vancouver.