Kraft Project Play Retail POS Displays

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Program runs May 1 – June 14

Kraft Project Play is helping to build a better future by building better places to play. To help bring this exciting initiative to life, Proprint was tasked with designing a series of Retail Point of Sale displays to engage consumers and drive traffic to the program. It was a fun project to design – and it shows.
Starting May 1st – be sure to check out our displays in your local grocery stores across Canada.

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Cadbury Dairy Milk Marvellous Creations Retail Point of Sale Display and Standee

cadbury-dairy-milk-marvellous-creations-retail-point-of-sale-print-production-blog

Marvellous Retail Impact

Cadbury has always been a brand to push the envelope. Not only with new, sweet combinations but also impactful displays that capture the eye. This is what they are known for.
Proprint was approached to produce Retail Point of Sale Displays and Standees for Dairy Milk‘s Marvellous Creations. The solutions they came up with are simple, fun and effective.
*Still not entirely sure how they gave that dump bin a curve to it.

cadbury-dairy-milk_marvellous-creations-retail-point-of-sale-print-production-blog

Marvellous Retail Impact

Bright, vibrant high quality colour. Maximizing the retail footprint and moving products to the checkout. And having a little fun along the way I suppose.
Isn’t that what it’s all about?

Check out this adorable TV spot:

The retail POS supports the advertising and branding.

Try these marvellous new flavour combinations:

Banana Caramel Crisp
Cookie Nut Crunch
Jelly Popping Candy
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