Cadbury Halloween Retail Point of Sale Displays

Boo!

Halloween is a big deal in Canada. Many children (and those who are young at heart) look forward to dressing up and enjoying delicious Cadbury treats. For parents, it is equally important to hand out the best quality favourites. Here in Canada, Cadbury stands for exactly that.

POS that attracts attention

Building upon the success of their execution from last year, Mondelēz has refined their Halloween POS. The dimensional Pallet topper and Retail Archway help to create destinations that are sure to catch the eyes of parents who want to do Halloween “right”.

Pallet Topper

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Mondelēz Holiday POS 2016

Festive retail point of sale displays

The Holiday Season is an exciting one. Retail stores try to keep pace with the needs of their customers, and brands try to stand out amongst the vibrant colours and messaging. This is a very competitive time of year, that requires a thoughtful approach.

This year, Mondelēz has focused their attention on the magic of entertaining. Their displays feature a handful of engaging recipes that are selected to evoke curiosity and engagement. Proprint was tasked with the design and production of this series.

The gingerbread before the frosting

The structural design team created a custom double bookcase header and side panels to add festive flare to existing POS displays. As part of their usual approach, each component was designed to be easy to assemble.

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Kraft Holiday Point of Sale Displays

This retail execution is sweet

The Holidays are approaching fast. With it, a wave of festive retail displays.
Consumers have come to trust brands to not only provide delicious options for entertaining, but also everyday solutions that put smiles on little faces.
Kraft not only understands this concept, they pioneered it.

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