Influencing consumer behaviour with colour

A spectrum of possibilities

Colour is all around us – we see it everyday yet rarely take notice of how it impacts our lives and our emotions. Did you know that through proper use of colour management, colour can have a direct impact on how we interact with brands?


Read More

Lego Retail Augmented Reality Kiosks

girl-checking-Lego-augmented-reality-instore-point-of-purchase-blog

Packaging and POS working together

Nobody does it quite like Lego. And if you had the pleasure of going into a Lego retail store, you know the excitement around their product display terminals. They have allowed the contents of their packaging to literally come alive on the box itself. It’s really quite something.

Mobile Aaplication

Using a simple set of coding, customers are able to download the lego app or use the camera in-store to hover over the page or box for the augmented reality to commence.  We then see the 3-dimensional moving image of the products you are looking at. This allows the customer to have a full feel of what the item will look like or what other possible things they can build using that same set.

man-checking-Lego-augmented-reality-instore-truck-point-of-purchase-blog
Read More