Kraft Project Play Retail POS Displays

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Program runs May 1 – June 14

Kraft Project Play is helping to build a better future by building better places to play. To help bring this exciting initiative to life, Proprint was tasked with designing a series of Retail Point of Sale displays to engage consumers and drive traffic to the program. It was a fun project to design – and it shows.
Starting May 1st – be sure to check out our displays in your local grocery stores across Canada.

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Kraft Dinner – Let Your Fun Out

Having a fun Summer? Kraft is.

Kraft Dinner is still knocking our socks off with some great retail POS and commercials like this one. This is a brand that always over-delivers at retail because it has an established voice. It identifies with the young and the ones who grew up with KD*.

*If you are reading this post internationally, please consult the closest Canadian to explain the cultural and emotional significance of Kraft Dinner.

Loosen your fancy ties. Put down those shiny staplers. It’s time to let your fun out.

Read more about this campaign here.

Kraft Dinner has street cred

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