Mondelēz Holiday POS 2017

Festive retail point of sale displays

The Holidays are here and with them another exciting series of retail point of sale from Mondelēz. This year their design style takes a new direction. Large appetite-appealing recipe photos take centre stage with seasonal accents like garland and festive ornaments.

Show-stopping market executions

This program was designed with modular elements, and the intention for retailers to customize display areas to suit their needs. The results speak for themselves! Grocery stores used this Point of Sale series to maximize retail footprints on the floor while taking branding to new heights – literally.


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Cadbury – Obey Your Mouth – Curved Dump Bin

Retail POS with a “twist”

Cadbury’s Obey Your Mouth campaign is a unique one. One that required an equally unique series of point of sale displays to compliment it.
I’m still trying to figure this one out. How did they get the curve?

Retail POS with a “twist”

Take a 360 tour now and experience how your taste buds feel when you chomp on your favourite Cadbury chocolate bar!

Mondelēz aims for gold with Olympics 2016 Team Canada retail POS

Retail Archway

With the 2016 Summer Olympics in Rio beginning on Friday August 5, Mondelēz International is celebrating it’s support of Team Canada with some striking POS. And front and centre is a dramatic retail POS archway radiating Canadian Pride. It was designed to span the width of a pallet or two bookcases.

Canadian pride

Mondelēz understands their consumers well. They know how they feel about the Olympics and they join them in support of Team Canada. What a tremendous way to express that in market. Colourful. Simple and Impactful.

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Mondelēz wins Bronze at the POPAI OMA Awards

The Outstanding Merchandising Awards recognizes Cadbury Easter Retail Display

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Las Vegas, Nevada
Cadbury and the Easter Holiday Season go hand-in-hand. And when it comes to creating stunning point of sale, Mondelēz knows how to capture attention.

This modular arrangement of pre-pack displays and tilt back displays are bound together with festive arches. It’s easy to assemble and customizable. This allows retailers to build displays that suit their needs and expand them if necessary.

Congratulations to the Mondelēz, Cadbury team for winning Bronze.

Check out some of these creative market executions:
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Mondelēz invites you to experience the “magique” of Carnaval

Winter Wonderland

For over 60 years now, the Québec Winter Carnival has been a tradition that attracts tourism from around the world. While some aim to survive the season, others celebrate it. In Canada, it is known from coast to coast. It’s part of a larger national identity that has a reputation for wonderful memories.

For 15 years, The Mondelēz family of brands have been sponsors of this magical event. And once again, they are inviting others to be a part of it with an exciting French retail promotion. Proprint was asked to design the creative and produce a series of retail POS displays.

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Learn more about the History of Carnaval here.
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Oreo Thins Commercial : Thinner

Twist and dunk these slim snacks

Available in Mint, Golden, and Original, the Oreo Thins aren’t a diet snack; instead, they are a more sophisticated take on the traditional cookie and creme sandwich. (As a comparison, four thin cookies are 140 calories, while three regular Oreos are 160 calories.)

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Retail Point of Sale display – Back to School Locker

Mondelēz International takes us to school

They say that the magic is in the details.
The team behind the Proprint Creative Engine believe in this firmly. So does Mondelēz apparently.
While branding and structural design are certainly very important, every now and then a project comes along that changes the game.

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I wouldn’t describe this bilingual locker bookcase display as “designed”. This was thoughtfully “Illustrated”.


Mondelēz tells stories with their brands. They draw you in and make you take notice.

Isn’t that what great Retail P.O.S. is supposed to do anyway?

*Mylar locker mirror – love it.

Branding is fun. Painting brands over functional retail structures – that’s even better.

Look at some of these nice touches, like the iPod earbuds threading through the vents. This was a love letter to the back to school season.

If you like that you’ll really like this: