Esko Hosts 3rd annual Honours Course – Belgium

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Photographed by Sabrina Cee

Belgium, Netherlands.

An enlightening experience

While doing my internship at Proprint Sevices, I was invited to attend the Esko 3rd annual Flexographic Packaging honours course in Ghent, Belgium. The course lasted 2 weeks and provided me with the opportunity to learn and explore Esko’s latest and greatest software, as well as experience the small city of Ghent and all it has to offer. With a population of around 260 000 people, the city of Ghent has a lot of history and was once the largest and richest city in all of Europe. The gothic architecture, beautiful cobblestone roads, bike lanes and delicious food are just some of the draws this wonderful city has to offer. The Belgian waffles, chocolate as well as the homemade jenever served at Dreupelkot were some of my favourites!

Photographed by Sabrina Cee

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Peckish Bird Seed Packaging Design

Shohaib Iqbal took on a personal project where he went to the supermarket to find something inexpensive on the shelves, take it home, and completely redesign the packaging so that the product could be sold for double the price.

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He took three types of birds and based the packaging colours around them in order to make variations of his design. I think we can all agree that Shohaib’s design is a much more elegant and minimalistic design compared to the current one.

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Brum Brum Bicycle Box Packaging

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On your marks…

The creators of the Brum Brum bicycle have developed an innovative packaging design that transforms into a play house for the bike. The box is easy to transform, can hold the bike up, and allows kids to let their imagination run wild with the corrugated colourable walls. Kids can draw, colour and design their own little house and customize it however they want. Although this product is still under development, the prototypes have been looking really good and have even received awards for their design.
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Lego Retail Augmented Reality Kiosks

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Packaging and POS working together

Nobody does it quite like Lego. And if you had the pleasure of going into a Lego retail store, you know the excitement around their product display terminals. They have allowed the contents of their packaging to literally come alive on the box itself. It’s really quite something.

Mobile Aaplication

Using a simple set of coding, customers are able to download the lego app or use the camera in-store to hover over the page or box for the augmented reality to commence.  We then see the 3-dimensional moving image of the products you are looking at. This allows the customer to have a full feel of what the item will look like or what other possible things they can build using that same set.

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Chipotle Mexican Grill Commercial (Video)

A Love Story

After hundreds of thousands of people turning their backs on Chipotle Mexican Grill, thanks to outbreaks of norovirus and salmonella, they had to find a way to redeem their customer service. They explained what exactly happened and what caused these problems to occur. Then, Chipotle sought out to find newer and fresher ingredients to use when making their delicious food. A year later, they are back on the market with safe and delicious ingredients that have been tested and closely watched for your protection and theirs.

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Fruit Juice Drink Box Packaging

Cool juice box designs for fruit juices. With a minimalistic approach to the fruit designs, I feel as if I crave fruit juice. Designed by Yunyeen Yong from Australia and Created by Jooze, a fictional fresh fruit juices company run. Great job and keep up the good work!

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Speaking of innovative packaging ideas:

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Take Out Coffee Cups

A Double Double dose of creativity

Here is a new take on portable purchased coffee. You have both cream and milk at your disposal as well as a built in handle for when your cup to too hot to hold.

Small, simple, easy to use and very creative.

We like our structural design concepts like we like our coffee:
Strong and thoughtfully brewed up.

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McDonald’s 2016 Packaging

Starting this month, McDonald’s restaurants will be introducing a new set of packaging featuring striking typographic treatments. It’s a departure for the fast food giant, but one that they hope will re-energize the brand.

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Working with Chicago-based firm Boxer Brand Design, they have stripped down the packaging design of their bags, cups and boxes to highlight the brand’s core assets, which features the wordmark, golden arches, and menu items like the Big Mac.

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