Excitement can be Infectious
When approaching a branding project, it’s important to ask yourself what you love about the brand. What is it about your product that makes you feel good. Start there.
Amplifying product appeal requires a fine balance of skill and passion.
Get behind your brand. Get excited about it. You’ll find others on your team will pick up on that energy.
The ones that stand out on the shelf are the ones that generate emotion. Those are the boxes that end up in baskets.
“It’s okay to have butterflies. As long as they fly in formation.”
― Katherine Hepburn