Festive retail point of sale displays
The Holiday Season is an exciting one. Retail stores try to keep pace with the needs of their customers, and brands try to stand out amongst the vibrant colours and messaging. This is a very competitive time of year, that requires a thoughtful approach.
This year, Mondelēz has focused their attention on the magic of entertaining. Their displays feature a handful of engaging recipes that are selected to evoke curiosity and engagement. Proprint was tasked with the design and production of this series.
The gingerbread before the frosting
The structural design team created a custom double bookcase header and side panels to add festive flare to existing POS displays. As part of their usual approach, each component was designed to be easy to assemble.