For over 60 years now, the Québec Winter Carnival has been a tradition that attracts tourism from around the world. While some aim to survive the season, others celebrate it. In Canada, it is known from coast to coast. It’s part of a larger national identity that has a reputation for wonderful memories.
For 15 years, The Mondelēz family of brands have been sponsors of this magical event. And once again, they are inviting others to be a part of it with an exciting French retail promotion. Proprint was asked to design the creative and produce a series of retail POS displays.