Mondelēz invites you to experience the “magique” of Carnaval

Winter Wonderland

For over 60 years now, the Québec Winter Carnival has been a tradition that attracts tourism from around the world. While some aim to survive the season, others celebrate it. In Canada, it is known from coast to coast. It’s part of a larger national identity that has a reputation for wonderful memories.

For 15 years, The Mondelēz family of brands have been sponsors of this magical event. And once again, they are inviting others to be a part of it with an exciting French retail promotion. Proprint was asked to design the creative and produce a series of retail POS displays.

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Learn more about the History of Carnaval here.
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Cadbury Dairy Milk Marvellous Creations Retail Point of Sale Display and Standee

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Marvellous Retail Impact

Cadbury has always been a brand to push the envelope. Not only with new, sweet combinations but also impactful displays that capture the eye. This is what they are known for.
Proprint was approached to produce Retail Point of Sale Displays and Standees for Dairy Milk‘s Marvellous Creations. The solutions they came up with are simple, fun and effective.
*Still not entirely sure how they gave that dump bin a curve to it.

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Marvellous Retail Impact

Bright, vibrant high quality colour. Maximizing the retail footprint and moving products to the checkout. And having a little fun along the way I suppose.
Isn’t that what it’s all about?

Check out this adorable TV spot:

The retail POS supports the advertising and branding.

Try these marvellous new flavour combinations:

Banana Caramel Crisp
Cookie Nut Crunch
Jelly Popping Candy
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Chips Ahoy Ice Cream Creations Point of Sale Display

Eye-catching Summer POS

When you think about Summer, you can’t help but to think about ice cream. Chips Ahoy has launched a delicious selection of Ice Cream Creations cookies (and complimenting POS) intended on stopping consumers in their tracks. And their efforts may be doing just that.
Sales are up and shoppers are reacting enthusiastically to this energetic POS.

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We all scream for Ice Cream

Maximizing the retail footprint

Capitalizing on the use of Chips Ahoy‘s adorable cookie characters, the Proprint Design Team has placed them behind a traditional ice cream cart. Inviting consumers to give into their curiosity and Summer ice cream memories. We expect to see these delicious fellas leveraged in the future.
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CVS Pharmacy Flu Shot Aisle Interrupters

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Healthy Point of Sale

CVS is a successful American pharmacy chain with an established brand voice.
These band aid inspired aisle interrupters are colourful and cute. Their simple designs and clear messaging stop consumers in their tracks and draw attention to flu shot services offered on site. Mission accomplished CVS. (cough) Nicely done.
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Pre-production – Where do you start?

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Planning the successful execution of an idea – that’s our favourite part.

It starts with a conversation

When you get a smart group of people together huddled around a puzzle, it can can be quite exciting. There’s just something great about walking past a boardroom and hearing laughter and debate. You have to have the right balance of clever and creative for a truly effective team. Then you gotta get them talking.

Then what?

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