Bombay Sapphire Self-Illuminating Package by Yehrin Tong

Webb deVlam has created packaging for gin brand Bombay Sapphire that illuminates when the box is lifted off of the shelves. Absolutely brilliant (pardon the pun, but it’s appropriate here).

BOMBAY-SAPPHIRE_Electro_Small

Illuminating packaging from Bombay Sapphire

Let there be light.

The packaging features a vector illustration by Yehrin Tong that has been produced in electroluminescent ink. The animated effect is created with the help of an electric current from a small battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf. And Voila!
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