Refreshing inspiration from a classic brand
Coke has grown into a legendary brand. In many ways they pioneered retail point of sale (P.O.S). And they have been doing it so well for so long, Coca-cola has become a part of our global POP culture.
Today we decided to explore the history of Coke P.O.S. and advertising, and what we found is that it’s much larger that we ever thought. Enjoy some of the examples we have gathered.
One of the most recognized brands in the world
The iconic American brand is recognized instantly around the globe and sold in more than 200 countries. Additionally there are thousands of subsidiary beverages that you might have no idea are owned by Coke.
Altogether 1.7 billion servings of Coke products are consumed every day.
Flip it upside down
Coke Zero really caught our eyes with this imaginative retail illusion. I imagine a few shopping carts have stopped to take a double take themselves. And in the business of Retail Point of Sale Production, Isn’t that the name of the game? :
Getting shoppers to pause and take notice.
Great Retail POS is about taking the impossible and making it possible.
Coke Zero has executed a tremendous example of just that. Nice job.
Get a closer look at the project brief here.