Cadbury Dairy Milk Marvellous Creations Retail Point of Sale Display and Standee

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Marvellous Retail Impact

Cadbury has always been a brand to push the envelope. Not only with new, sweet combinations but also impactful displays that capture the eye. This is what they are known for.
Proprint was approached to produce Retail Point of Sale Displays and Standees for Dairy Milk‘s Marvellous Creations. The solutions they came up with are simple, fun and effective.
*Still not entirely sure how they gave that dump bin a curve to it.

cadbury-dairy-milk_marvellous-creations-retail-point-of-sale-print-production-blog

Marvellous Retail Impact

Bright, vibrant high quality colour. Maximizing the retail footprint and moving products to the checkout. And having a little fun along the way I suppose.
Isn’t that what it’s all about?

Check out this adorable TV spot:

The retail POS supports the advertising and branding.

Try these marvellous new flavour combinations:

Banana Caramel Crisp
Cookie Nut Crunch
Jelly Popping Candy
Read More

Trident and Dentyne take a “new twist” on Retail P.O.S.

Take this one for a spin

Traditional dump bins are common among skus that need to be piled into one location. They are usually easy to assemble and easy to fill. But the word “easy” was nowhere to be found on the briefing for this one.

Trident and Dentyne are two complimenting brands that like to turn their Retail Point of Sale positioning inside out from time to time (just to keep consumers engaged and on their toes). The result is a retail dump bin that is a little different than what consumers are accustomed to seeing.

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Retail POS Twist Bin – Trident / Dentyne

Twist and shout


This innovative Retail P.O.S. Twist Bin is an eye-catching solution that is shoppable from all angles. It also carries strong branding areas in a relatively modest retail footprint. An abstract approach with strong retail impact. *Not to mention: Pretty cool to look at.

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Always have. Always will.