Telstra Spectrum Bag

Telstra recently launched their flagship store of the future in George Street, Sydney and as part of the store experience.
This colourful geometric bag compliments the brand perfectly.

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Telstra recently launched their flagship store of the future in George Street, Sydney and as part of the store experience they asked us to create an iconic carrier bag.
Our goal was to bring ‘Spectrum’ (Telstra’s visual language of colour and angularity) to life in three dimensions. The idea was to create an innovative form factor that would be instantly recognisable on the high street and create wow-factor for customers in-store, all whilst being 100% recyclable and flat-packable.