United Kingdom –
Now, although these designs are not actually in production (yet), it did make us stop and grin. And we could not resist sharing it with you.
Chew on this
You really have to hand it to Hani on this one. He took the essence of this product and brand and blended them into one perfect packaging execution. That explains why it’s been featured by some amazing design resources.
Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing fun, playful and interactive packaging which enhance the main feature of the product “Protecting Teeth”.
A range of Six packs that represent three flavours, each pack has an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gum look like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums.
The consumers could interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they could put bright smiles on their faces.