Trident Gum Packaging that brings a smile to your face – literally

Packaging Concept

United Kingdom
Now, although these designs are not actually in production (yet), it did make us stop and grin. And we could not resist sharing it with you.

Hani Douaji took a simple approach to sugar-free Trident Xtra Care chewing gum packaging and the results are quite charming. See for yourself. Click the image below to see more:


Chew on this

You really have to hand it to Hani on this one. He took the essence of this product and brand and blended them into one perfect packaging execution. That explains why it’s been featured by some amazing design resources.

trident gum packaging smile


Trident Xtra Care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. I created an amusing fun, playful and interactive packaging which enhance the main feature of the product “Protecting Teeth”.

A range of Six packs that represent three flavours, each pack has an illustration of a mouth with either a pair of feminine lips or a manly moustache. The chewing gum look like pearly white teeth through the mouth die-cut window. The Blister chewing gums is designed to look like a set of bright teeth on pink gums.

The consumers could interact with the new packaging in a fun and simple way. By holding the packaging up to their mouths they could put bright smiles on their faces.

Trident Xtra Care

Trident Xtra Care is a sugar-free chewing gum