Ubisoft – For Honor Game Launch – Retail POS Kit

Prepared for battle

One of the most anticipated games of the year is undoubtably Ubisoft‘s For Honor. Set to release February 14th, it has already attracted a tremendous amount of attention. Proprint has been tasked with developing a retail point of sale kit to support the launch.



The conflict between factions

Carve a path of destruction through the battlefield fighting for guts, glory, and survival in For Honor™, a new melee action game developed by Ubisoft Montreal in collaboration with other Ubisoft studios.

Enter the chaos of a raging war as a Knight, Viking, or Samurai, three of the greatest warrior legacies. For Honor is a fast-paced and immersive experience, mixing skill with visceral, never-before-seen melee combat.

Point of Sale Kit

Proprint was tasked with developing posters, window clings, standees and retail POS cubes to compliment the launch. The photoshop files supplied were highly detailed, well-designed and clearly labelled. That flexibility made it easy to reformat into several different sizes.

Standee

This piece was designed to fold in half for efficient shipping. The easel backing was selected for easy setup.

Retail POS cubes

Ubisoft wanted point of sale tools that could be arranged in a variety of configurations. These retail cubes are also easy to assemble and feature all three warrior factions from the game. Retailers have the option to stack these boxes or arrange them on shelves.

The intention was to make the metal appear to be be forged.

Get your copy of For Honor on February 14th

Website ▶ forhonorgame.com
YouTube ▶ youtube.com/c/ubisoftus
Facebook ▶ facebook.com/forhonorgame
Twitter ▶ twitter.com/ForHonorGame

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